Many know King from the brother-duo 334 M.O.B.B. that got signed in 2006 by Def Jam by Antonio “LA” Reid & Jay-Z. He would later go on to build the company “Rap Star Promotions” which is a major fixture in the hip-hop industry.
Southern hip-hop is indeed a truly resonating sound; the accent, slang, and on record ego of down south artists separates them and their craft from others. King personifies the southern culture of the rap game. With an infectious voice and recognizable sound, King is a true industry vet, but still has the hunger of a rookie trying to make a name for himself.
Having already been signed to Def Jam, King is still bringing the undeniable rawness that helped him get a major label deal, and that same rawness will propel him back to the plateau he once achieved. While the South has often been criticized for lack of lyrical content, the “Check On Me” rhymer masterfully incorporates catchy hooks and melodies, with thought-provoking punch-lines and wordplay. His music offers samples from everything that makes the south unique, with the diversity and multi-faceted nature that connects with all regions. King is hip-hop. King is the south. King is the embodiment of what the industry, along with the underground, has grown to expect and desire from that specific region.
With a strong résumé’, following, and industry sense, King is putting himself back on the map. King will be dropping new singles as he gears up for the release of his forthcoming “Kush And Yellow Diamondz” project and the MAG spitter is sticking true to the connotation of his alias and aiming for the hip-hop throne of the south.
Listen: King(of 334 M.O.B.B.)-Dope Shit