Agape Digital Media
Digital Media Connoisseur
Agape Digital Media’s “The Sistine” showcase was hosted by Young Guru, Jay Z’s engineer and DJ. The showcase featured hip hop artists Shawn Chrystopher, Rugz D Bewler, Two9, Breeze Park, R.O.B, Ill Camille, Young Lyxx, X The Artist, and Kxng. Yoh caught up with Lisa Agape and discussed how she got into the business, here favorite artists, and three artists she would love to bring to Agape Digital Media.
Yoh: Can you give an introduction into who Agape Digital Media is and what role you play in the company?
Lisa Agape: Agape Digital Media is a full service, talent and brand management firm based in New York City, of which I am the founder. With forward-thinking approaches, we develop strategies to maximize our client’s online visibility, connectivity, and awareness through structured brand partnerships, social media, and more. With our unique expertise and experience, developing our client’s career goals are our first priority.
Y: If you had to condense Agape’s entire ethos into a quote or phrase that perfectly captures the firm’s spirit what would it be? Feel free to chose a famous cliche, or your own personal maxim.
LA: “Success is liking yourself, liking what you do, and liking how you do it.” ~ Maya Angelou
Y: What exactly is the that Agape plays when bands, labels, and artist wish for your expertise?
LA: My expertise is needed for the business management aspect of this industry. My extensive work experience with MTV Networks and NBC Universal, for which I specialized in managing contracts and monetizing content, adds to my credibility.
Y: Lets back track a bit. It’s 2009, the President is black, the music industry is going through a transformation while the world is going through a “recession”. What compels you to start a creative agency? Did the 2009 Lisa gamble on a dream, or did you know this venture would be a profitable career move?
LA: What motivated me to start this talent/brand management agency is the consistency of consulting inquiries I received from numerous individuals in the Entertainment industry. Once I realized that I was always being asked to consult on various projects, I decided to start my own agency to profit from my consulting. So far this has been a profitable career move!
Y: You must have an undying love for music. What’s currently blaring out of your headphones? How has your taste changed throughout the years?
LA: Yes, I definitely have an undying love for music that words cant explain! Currently, I am totally into Breezepark, an underground hip hop group which I manage. I love hearing fresh new sounds from all types of artists, not only the ones I manage LOL! My taste in music has changed drastically throughout the years from only listening to hip hop artists such as Juvenile and Three Six Mafia to a point where now you can catch artists of all genres such as Taylor Swift to Drake blasting via my iPod!
Y: Agape is no stranger to A3C festivities. Did you attend this year (2013)? If so how do you rank it in comparison to past year showcases?
LA: Yes, I did attend A3C this year. Actually, Agape Digital Media was a media partner and produced a showcase entitled The Sistine which captured the essence of revitalizing hip hop through live art. I feel like this year the festival was awesome. Of course with its continued growth each year it can only get bigger and better.
Y: From a completely dream standpoint, which three artist would you love to bring under the Agape umbrella?
LA: Wiz Khalifa, The Game, and Rihanna.
Y: What does success mean to Lisa? What does success mean to Agape Digital Media?
LA: Success to me is knowing I did my absolute best and achieving the goals that I have set for myself while remaining motivated. Waking up everyday, loving my job and giving it 100% all day everyday and not realizing when you have worked literally all day because you have that feeling of absolute love for what you do. Success for Agape Digital Media is meeting all of my clients needs to the best of our ability as well as provide them with the best exposure and awareness in regards to their talent. Agape success is when we deliver maximum expectations from our clients because that is our priority.