Beef among rappers has become as much of a part of the hip hop culture as the lyrics have. Over the years, it grew from harmless rivalry to the death of many of our beloved artists. Even though it’s been longer than a decade, the greatest (or worst, depending on how you look at it) rap beef between 2 pac and biggie still hangs heavy on the hip hip community.
Last week, at the B.E.T. Hip Hop Awards, it seems shots were fired (literally) between Young Jeezy and Rick Ross. Some feel that Young Jeezy can be seen as the Tupac of this generation and Rick Ross could be seen as biggie of this generation. Both have had beef/diss songs towards each other, but no one thought it would come to this. However, some rap fans feel that beef is healthy for hip hop. Well, at the end of the day…do rap beefs ruin hip hop’s appetite?
Some hip hop heads aren’t biting into the belief that beef is bad. Actually, they think that it is good for the artists. Next to sex tapes, beefing is the quickest form of promotion that an artist can get/use. Many artist have become famous off of beefing. We have seen artists put beefing into their marketing plan to help launch awareness of their new album or mixtape (Common vs. Drake for The Believer album and Diggy Simmons versus J. Cole for the Unexpected Arrival album for some recent examples). Also, with competition being a huge factor within hip hop, many of these artists are clearly showing why they are the best. Without beefing, we wouldn’t know many of the great battle rappers.
On the other hand, many feel that beefing has turned hip hop into a mockery within itself. It continues to show senseless black on black violence and uncalled behavior amongst rappers. It also “exposes” the artists that “ain’t bout that life“. This usually diminishes the artist’s fan base and their credibility within the game. Therefore, causing the marketing ploy to backfire within their face.
Lastly, as stated earlier, it can cause death. Many artists don’t use beef to sell records, but to prove that they still have the streets in them. Sometimes, the beef can cause a domino effect amongst the fans (think east coast versus west coast) and there isn’t no telling what a “stan” will do to someone to please their idol.
Whether you like it or not, beef is here to stay within hip hop. Sometimes it will simply stay in the bars and other times it will put artists behind bars. As fans, we have the choice to determine how far the beef will go. We are the kids on the school yard provoking the fight to continue to go. Sometimes, the kids don’t even want to fight, but the pressure of everyone yelling “FIGHT!FIGHT!FIGHT!” causes them to proceed. So remember that the next time you leave a comment on a blog or Youtube page dealing with artist trying to beef with each other. As far as this artist/blogger goes…I’m just going to be a verbal vegetarian. Spread The Soup!