Complex Magazine premiered the video for “Popular Music” from Canadian collective Notes To Self earlier this month. Taking place during the Canadian National Exhibition, the video shows the crew enjoying themselves at the fair, playing games and eating food. The “Popular Music” video is the debut for RUFFNOTES, a collaboration between Notes To Self and British animator RUFFMERCY. Known for his work for Schoolboy Q’s “There He Go,” RUFFMERCY adds a vital animated touch to the visual. Check it out below.