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Ludacris’s Business Ventures

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Ludacris’s Business Ventures

During the Consumer Electronic Showcase, Ludacris sat with CNN to discuss his new headphones (prices range from $100 to $300). It seems, with 50 Cent launching a pair himself, that headphones are becoming the next big thing for rappers to expand their product line and brand as they have done with the clothing industry.

In interview, Ludacris talks about the headphones, social media, and his love of technology. Here is a brief excerpt:

CNN: Are you a Facebook or a Twitter guy?

Ludacris: Man, I’m a Twitter guy. I have like over 1.3 million followers. I was teasin’ them about the headphones just yesterday when we got the prototypes, and they’re goin’ crazy about it. So I’m happy about that.

CNN: What do you like most about Twitter?

Ludacris: It gives celebrities a voice immediately to react to whatever. I feel like, also, for all the fans out there, many people think subconsciously, I wonder what this person just happens to be doing at this time. Now they can figure that out pretty much on a day-to-day basis. Or what’s going on inside their head. I mean, it’s really interesting. I think it’s dope.

CNN: Has that ever backfired — putting so much out there?

Ludacris: Nah. Not me. The great thing about Twitter to me is that every celebrity kinda — they do different things. There’s no one set way to Twitter. Like, some people put sayings up there. Some people say where they’re going. Some people take pictures of what they’re doing. It gives you full insight into a celebrity’s mind.

CNN: What’s your philosophy with that? Do you have certain things you do and don’t do on Twitter?

Ludacris: For the most part, I give people a sneak peek at my life, but I don’t let ’em into the whole thing. I keep it interesting.

I didn’t know Luda was such a tech head. For the whole interview, go here.

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