Living in Detroit, do you think people already had a preconceived notion of what your music was going to sound like? – That’s a really great question. ABSOLUTELY. being from a city that Eminem controls musically is underwhelming. Underwhelming because everyone only knows about him and maybe J-DILLA. But I’m from the hood, the real hood and my parents, block, neighborhood never played Eminem or Dilla. Detroit is its own cultural ecosystem. And they do not like anything mainstream at all. Now here I am, as a extremely creative person that comes from that hood ecosystem but I want to make music the way I feel. Stressful? Hell yeah it is. I got cousins in the hood that talk my head off every time I see them about how I used to rap.
With your music, how would you say you’ve progressed with how you approach the process of crafting everything? From the single, album, video, and social media. – I’ve progressed so much throughout the years, literally every few months I get better. Me and Chuck Inglish debate so many times over me progressing a year ahead every few months. He’ll be like this record is awesome stay here and capitalize on it. And the next time I see him I’ll be in a whole new world. I can’t really control my creativity it just pours out, but I’ve learned so much from my mentors. They applaud how much creative energy and versatility I have. I’m literally a visual director. Chuck called me one day and said “I want you to write and produce this visual off my album”. It was for Sweatshorts, off of Everybody’s Big Brother. The album he released before The Cool Kids album.
How is it working with Chuck Inglish, as a relatively new artist and fellow musician? What’s he taught you thus far? – Actually Chuck, Mikey, and Asher are the Wizards. I call them the holy trinity. With Chuck specifically it’s mind blowing. He’s selfless, completely. Anything he can, he will do, not just for me but for every artist he meets. That’s why The Cool Kids get so much respect, they aren’t removed from the culture. Never have, and me and Chuck so happen to be very close friends. You don’t meet a lot of musicians who are engaging. I think he personally was drawn to me because of that.
With your album, what messages are you trying to get across to your listeners and what’s your process of crafting songs for the project or singles? – The number one idea I’m trying to get across to my fans and listeners is freedom. Freedoms to be yourself. I get pressured a lot to talk about street shit on my records, because everyone knows I’m from the hood. But I talk about religion, love, guilt of being a man, purpose, perseverance, etc. I am extremely versatile, I can do whatever I want musically without a crew giving me ideas. My ideas are all mine.
How much have you dabbled in music videos and merchandising? What are some of the hardships of creating and deciding on the next step for your music? – In order to call yourself creative director and video director, you have to do such occupations. I do them well. I direct all of my visuals and I’ve directed visuals for Chuck and Asher also I wrote about what it feels like directing (https://massappeal.com/helios-hussain-on-writing-directing-chuck-inglishs-sweat-shorts-video/)