BX emcee GQ Nothin Pretty’s new video for “In The House” is a God-zilla type romp through NYC, featuring underground stalwarts Ruste Juxx and King Magnetic, who drop bars with reckless abandon over Trilian’s neck snapping production.
No one is spared on this joint as the trio refuse to pull any punches from start to finish.
The video’s directed by Tim Foster for We L!IVE TV, with additional support provided by Pachino for Naked Eye Filmz, with cover art and media promo by Adam Tummons for AT Media. And to say their vision perfectly captures the vibe of the track would be a massive understatement. With slick cuts courtesy of DJ TMB, bits of clever animation, and sharp editing, the “In The House” video feels like the perfect marriage of old-school tenacity with new-school technology.
Check out the visuals, and then head over to the digital retailer of your choice to stream or download GQ’s 15 track LP, Animation, out now via Nothin Pretty Productions.