Depending on one’s cultural orientation, different locations may come to mind when one hears of ‘the promised land’. For Kingston, Jamaica’s Hip Hop collective, The Council, this place is its home, which it represents proudly on its latest release titled after the term.
Promised Land captures the totality of Jamaica, a nation regarded as a cultural super state because of its global impact despite its small size. The track shows both the country’s dark and light sides, from its streets to its beaches, all while highlighting some of its history and values.
The song is the fourth offering from The Council’s upcoming album, Nothing Else Matters, and features all four members of the crew – Inztinkz (also the group’s producer), Five Steez, The Sickest Drama (TSD) and Nomad Carlos – alongside J Militia, who croons soulfully on the hook.
This release follows previous singles, Valhalla Doctrine (featuring Tha God Fahim), The Final Countdown and Council Arts, all of which represent the tip of the iceberg of Nothing Else Matters, set to drop around summer.
The Council, as individuals and together, have been paving the way for the underground Hip Hop scene in Jamaica with consistent releases and events in their city, Kingston.