Beats Music’s streaming service, originally scheduled to go live summer 2012, will finally see the light of day. Ian Rogers, Chief Executive Officer of Beats Music, announced on his blog that the service will launch in January 2014 in the US.
Beats Music bought MOG last year with speculation that they were entering the streaming business. How does Beats Music plan on differentiating itself from its competitors (Spotify, Rdio, iTunes Radio, Deezer, Pandora, Slacker, etc? Curation plays a part but we’ll have to wait until January to find out exactly what that means.
The service has been in private beta only available to a few artist and influencers’ to gather feedback while the service is in internal, private beta mode. Today, you can go to BeatsMusic.com and reserve your username so you won’t have to fight to get it later.
Beats Music is a spinoff of Beats Electronics. The company received $60M investment money to work on bringing the product to market. Len Blavatnik’s Access Industries, Marc Rowan, James Packer and others led the investment. Jimmy Iovine, Dr. Dre, and Trent Reznor (of Nine Inch Nails) are behind the company.